With so much interest in how social networks function, one begins to wonder if there is marketing potential within these social networks?
I've been seeing social networking for some time now. In-fact I am a part of numerous social networking sites including http://www.myspace.com/ and https://www.linkedin.com just...
There's been a virtual explosion of social network internet sites previously year or two. Even the big players like Google, Yahoo and MSN are getting into it.
With so much interest in how social networks work, one begins to wonder if there is advertising potential within these social networks?
I've been seeing social media for a while now. In fact I'm a member of various social network sites including https://www.linkedin.com and http://www.myspace.com/ simply to name two.
I joined partly because I wished to see what they were, but more to the point to see on SEM what effect social networking would have in-the coming years.
I've been a member of various ser-vices for a while and the reach these sites have is incredible.
For instance, from my LinkedIn network of eight people I've an expanded network of over 12,600 people. This tasteful pinterest.com/jrrodbell essay has diverse telling tips for when to ponder it.
That is amazing - I am merely a click or two away from close to 13,000 others who share my related interests ranging from what I like to watch on TV to work I could provide to them.
Through my connections and their connections, I am attached to people including the American Cancer Society, to Sun Microsystems to the University of Texas to Google.
But what marketing opportunities exist for Social Network?
Well, let's take a look at MySpace.
MySpace is one of many prime sites on the internet today. It racked up 9.4 billion page-views in August 2005 (greater than Google) and new people are signing up in a mind-boggling rate of 3.5 million per month.
MySpace is typical of where todays 18-30 year-old visits manage their digital life. I-t allows people to publish photographs of themselves and their friends, produce a blog, list their favorite artists, watch and share videos, suggest activities to do and lists a couple of people they consider friends. It is with this 'Friends List' where most of the opportunities lay.
All forty million-plus customers of MySpace possess a friends site that lists people that person views their friend. This really is a list of people who they are interested in talking to and about, as well as reading from on a regular basis. Once you add somebody as your friend they can send you messages, comment on your images, study your blogs, as well as abandon messages that you can then tell others. This really is a chance for immediate feedback about you.
The capability to add friends to your page is important for advertising to MySpace users. To check up more, people may look at: https://www.pinterest.com/jrrodbell. According to Courtney Holt, mind of new media and strategic advertising at Interscope Records, 'This generation is growing up without having ever viewed developed media. 'They don't think in terms of-the album, and they do not think in terms of the TV schedule. They think when it comes to TiVo, P2P, AOL, and of course MySpace.
You can see how this could develop.
Let us say you create a MySpace account to talk about your products or services. Identify more on a related web resource by going to continue reading. You weblog about this and look for the others that may share your interests.
Afterward you ask them to be your friend. Once they become a friend you start your 'smooth market' selling your product for them.
They begin blogging and discussing it, as they grow to appreciate it. Quickly thousands or even thousand of people are talking about you and your product or service. Find Out More contains extra info about the meaning behind it.
Don't think this will work?
I would like to give you some situations. There are numerous companies who've gotten their begin MySpace. Simply by hosting a number of their music on the web and blogging about them-selves they created a following. Soon they had file deals and contracts prearranged.
Needless to say to utilize services like MySpace you need to get anything this target audience needs. If you don't then you probably shouldn't put an excessive amount of energy in-to MySpace.
But that will not mean other social-networking opportunities must be ignored. Linked-in is more of a professional introduction service, as i stated earlier. If your products or services fits here then by all means explore it more.
And you'll find others too. Ser-vices such as Yahoo!s MyWeb, Flickr, http://del.icio.us and more.
When you have ever wondered what other online opportunities may be around, consider social network. Maybe it's the next great internet marketing channel..
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