If any show is going to do crazy good marketing, it's Game of Thrones.
The final season starts on April 14, which is less than a month away. To build hype around it, because we definitely weren't hyped enough, HBO has hidden six replicas of the Iron Throne in different countries around the world.
Just like in the show, fans are supposed to vie for those thrones and spread the word of their quest using the hashtag #ForTheThrone on social media. HBO launched a site called For The Throne, where you can pick up clues, including an hourlong 360-degree livestream of each of the thrones in their various locations.
Five of those livestreams have been released so far, the first on March 18, with the last livestream to reveal the sixth throne's location imminently, given that a countdown timer at time of writing says we have a week before time is up.
People have found all five of the thrones released so far, the first discovery credited to Alex Bowring and Tom Maullin-Sapey from Oxford, England, who tracked down a throne in the Forest of Dean in Gloucestershire, UK, according to The Radio Times. Specifically in Puzzlewood, an ancient woodland located in the forest, which some say inspired J. R. R. Tolkein's forests in Lord of the Rings.
People who find the thrones appear to be presented with a replica of Robert Baratheon's crown by folk dressed in furs worthy of the ex-Lord of the Seven Kingdoms.
The latest throne was discovered in Tumbler Ridge, British Columbia, Canada on Tuesday by Kevin and Birgit Sharman, according to The Star Calgary.
If you're thinking about joining the quest, take a look at the Game of Thrones Twitter account for clues. For the above throne in Canada, it tweeted: "We stand on guard for thee," which is a line from Canada's national anthem.
Even if you're not the first to find the throne and be presented a crown, you can still have a sit on the legendary throne of King's Landing, made from a thousand swords of the vanquished and forged in dragon fire. Worth it!
The other three found thrones appear to be located in Björkliden in Sweden, Castillo De Atienza in Spain and Beberibe, Ceará in Brazil.