As my colleague Liam Mannix wrote in his Examine newsletter, these bots have a key limitation: “[They] know which words come next without knowing what they mean.”
It is a ceiling that prevents bots creating truly new work or ideas, but that’s not the role of the people labouring in “bullsh-t jobs”.
Consider an entry-level public relations agent. This person’s job is to take a company announcement, perhaps of a new product, package it up with some background details and send it to journalists. All the information comes from the company. It’s the job of the PR person to package and contextualise, over and over. The same goes for someone who writes the text for firms’ ads that appear in Google searches. None of the information is their own. It’s perfect work for an AI bot.
Things might look bad for the “box tickers” and some “goons”, but a set of their peers are also vulnerable.
So things might look bad for the “box tickers” and some “goons”, but a set of their peers are also vulnerable. Gig economy firms such as Uber have figured out ways to do without a whole layer of management, assigning trips to rideshare drivers and assessing their performance largely via algorithm, so “taskmasters” could be under threat too.
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More than a few companies respond to customer queries via AI bots that direct users back to already accessible FAQ pages, giving “duct tapers” a rival. “Flunkies” might be replaced with the swarms of fake accounts that a user can pay to bolster their reputation on social media with flattering posts.
Whether any of that is a good thing is deeply unclear. Indeed it might prompt a reassessment of whether such jobs are “bullsh-t” at all.
And there is a case for bullsh-t jobs persisting, or even proliferating because of AI. Toumbourou, who as the chief technology officer of an AI music start-up called Splash was perfectly placed to have the AI bot write his parking appeal, concedes it was a bit of a stunt. “I must admit it probably didn’t save me that much time,” he said. “I did it more just to see if I could.”
The reason using an AI bot didn’t save Toumbourou that much time is that he needed to tell it what to write and then fix up some issues with the text. In other words, it’s amazing that a bot can create something 80 per cent as good as a human. But in many situations, 80 per cent perfect is useless. A press release that is 80 per cent right could still mislead investors. Board minutes that capture only 80 per cent of decisions correctly would be a disaster.