Substack’s co-founders Chris Best, Hamish McKenzie and Jairaj Sethi said in a statement to The Post that they urged X to reverse the decision instituting a delay on Substack links.

“Substack was created in direct response to this kind of behaviour by social media companies,” they said. “Writers cannot build sustainable businesses if their connection to their audience depends on unreliable platforms that have proven they are willing to make changes that are hostile to the people who use them.”

Online companies pour millions of dollars into ensuring their websites open as quickly as possible, knowing that even tiny delays can lead their traffic to plunge as users grow inpatient with the delay and go elsewhere. A person familiar with the Times’ operations said the news organisation had seen a drop in traffic from X since the delays began.

Yoel Roth, Twitter’s former head of trust and safety, posted on Bluesky on Tuesday that the delays seemed like “one of those things that seems too crazy to be true, even for Twitter,” but that he was able to replicate the issue through his own test. “Delays are annoying enough, even subconsciously, to drive people away,” he said.

The Post’s tests could not show when the delays began, but the user on Hacker News, who spoke with The Post on the condition of anonymity because he was not authorised to speak publicly, said he first saw links to Times stories get delayed on August 4. On that day, Musk went on a tirade against the news organisation, calling it a “racial genocide apologist” and telling people to cancel their subscriptions after the Times reported on a political controversy in South Africa, where Musk was born.

Musk had previously berated the Times as “propaganda” and the “Twitter equivalent of diarrhoea.” In April, he removed the “verified” badge from the news outlet’s now 55-million-follower account, making it harder for viewers to distinguish it from fake accounts.

The delays also affect X’s biggest rivals in social media. Links to Facebook, Instagram and the new microblogging service Threads have all been throttled; all three are owned by Meta, whose founder and chief Mark Zuckerberg has been locked in an ongoing online feud with Musk over not-yet-existent plans for a mixed-martial-arts fight.

X also is throttling traffic to Bluesky, the platform started with help from former Twitter chief Jack Dorsey, who has used it to criticise Musk’s leadership. The same throttling also applies to Substack, the email newsletter platform that runs its own short-text service, Substack Notes.

Musk has shown little reluctance to use X’s technical tools to pursue personal grudges. In December, after Musk’s takeover, Twitter banned an account known as ElonJet that tracked the flights of Musk’s private jet, banned journalists who reported on the episode and suspended the official account of Mastodon for referring to the account in a tweet.

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The site also began using technical hurdles to make it more difficult for Twitter users to access Mastodon, including marking the website as “unsafe” and blocking users from adding Mastodon links to their profiles. ElonJet now posts on Threads, Mastodon and Bluesky.

The Washington Post

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