The Age has retained its position as Victoria’s most-read masthead, according to the latest Total News readership figures released by Roy Morgan.
The masthead attracts 4.7 million readers nationwide, more than 720,000 readers ahead of its main competitor, the Herald Sun.
The Age has a cross-platform readership of 4.7 million.Credit: Paul Rovere
The Monday to Friday print edition of The Age had 251,000 readers, while Saturday’s print edition recorded 403,000 readers. In the past month, 1.05 million people, on average, read a print edition of The Age.
The Sydney Morning Herald retained its position as Australia’s most-read masthead, with a cross-platform readership of 7.27 million.
The Age was the nation’s second most-read masthead, followed by The Australian (4.1 million), the Herald Sun (4 million) and The Daily Telegraph (3.9 million). In Victoria, the Herald Sun had 2.62 million readers, The Age 2.39 million, the Herald 1.67 million, The Australian 1.02 million and the Australian Financial Review (also owned by Nine, who owns this masthead) 970,000 readers.
The Age, December 7, 2023.Credit:
Sister publications Good Food recorded a readership of 1.4 million, while Traveller had 1.15 million readers. Good Weekend attracted 708,000 readers, Sunday Life 362,000 and Domain 489,000.
“Our focus on quality, high-impact journalism that matters to Victorians is making a real difference to the lives of people in this state,” Age editor Patrick Elligett said. “Reader endorsement of our approach is evident in the subscription and engagement growth we are seeing each week.”
The Age was among the top five most-read mastheads in Queensland, NSW, South Australia, Western Australia and the Northern Territory.