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Prime Day officially takes place July 16-17, but we've rounded up some great deals that are already live. If you're hunting for a new TV, you've come to the right place. Many top-rated models are discounted right now. Favorite brands like LG, Sony and Samsung are all seeing prices drastically cut, and of course, there are plenty of deals on Amazon's in-house Fire TV models.
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Whether you're after a high-end OLED or a more affordable option, we've compiled the best Prime Day deals for you. Keep an eye on this list for updates to ensure you catch the latest offers.
Best Prime Day TV deals
The Fire TV Omni models are solid options, especially for watching various streaming services at home. They come built with 4K, HLG, HDR 10 and Dolby Digital Plus, giving you crisp, immersive images and sound. They also have built-in microphones to allow for a hands-free experience through Amazon Alexa.
The Insignia F30 uses Amazon's Fire TV OS, allowing for quick access to all the top streaming services. This 4K TV has DTS Studio Sound, HDR, HDMI ARC and HDMI eARC, AirPlay, Alexa voice control and more. Its three HDMI ports allow you to connect to a gaming console, soundbar, DVD player or anything else you use on a regular basis.
The C350 series TV by Toshiba is a great budget option that costs even less right now, currently discounted by 32%. This is a Fire TV, so it'll be best for streaming content, whether it be Prime Video or Netflix. The 4K resolution gives you a crisp picture as well.
This Sony TV is on the pricier side but worth the cost, especially now that it's discounted. This TV features a full-array backlight and 4K resolution, giving you the best picture possible. The TV also has HDR and Dolby Vision support, gaming features and HDMI 2.1, as well.
This 4K TV comes with a feature called PurColor, which Samsung says guarantees the best quality picture. It also has a motion accelerator feature designed to decrease lag.
OLED TVs are out in front when it comes to picture quality and Samsung's fast processor helps improve streaming, making movies, shows, sports watching and gaming a seamless experience. The decent-sized screen gives you plenty to gawp out all summer long and beyond.
More Prime Day TV deals:
You can also take a look at our roundup of the best Prime Day digital deals happening now if you're looking for a streaming service to pair with your new TV.
What is Prime Day?
Amazon Prime Day is a two-day long shopping event for Amazon Prime members. This year, Prime Day will be on July 16 and July 17. Some consider this to be the summer versionof Black Friday as customers can score deeply discounted items. Customers are encouraged to watch the site throughout the day for new discounts and snatch up the deals they like as they may not last for long.
Is Prime Day the best time to buy a TV?
Some of the best TV deals of the year happen during the Prime Day event, especially when it comes to Fire OS-powered models (that being Amazon's smart TV interface). If you're in the market for an upgrade, now is the best time to buy outside of Black Friday sales in the fall. If you can't wait that long, then now's your opportunity to grab a new TV for less.
How we choose the best Prime Day TV deals
Many of us here at CNET have covered shopping events for over five years, including Black Friday, Prime Day, Memorial Day and countless other shopping events. In that time, we've learned how to spot the best deals among a sea of thousands of superficial offers and scams, and we surface only the best offers from trusted retailers. We look for real discounts, quality reviews and remaining sale time when choosing television deals to show you.
- Real discounts mean genuine savings. We check pricing history for products listed as on sale, so we know when it's a case of an inflated list price rather than an actual discount.
- Quality reviews and testing are super important for any product. A discount isn't worthwhile if it results in a subpar product experience, no matter how much you saved.
- Remaining sale time is important, too. Some deals are around for only a short time or may be limited in supply. If that's the case, we'll let you know upfront so you don't come back to the deal later only to be disappointed.