A preview of their video was shown at the event on Monday, but the final version will feature in a campaign for Queensland’s Domestic and Family Violence Prevention month next May, with the support of Beyond DV and the Lions.

“In my view, we need a national campaign, similar to what we did to drastically reduce smoking and drink-driving in this country – to really send the message to the community, and men in particular, that family violence is just not on,” Alstergren said.

Beyond DV founder Carolyn Robinson praised Alstergren’s approach and thanked the Lions for their support.

“We’ve got a long-standing relationship with the Lions who have, in my opinion, been a leader in the space and are always willing to come on board with our ideas,” Robinson said.

“We all have a part to play and if we can get males in the community standing up and calling out unacceptable behaviour and role modelling appropriate and healthy behaviour, then we really feel it’s going to make a big difference.”

Lions co-captain Harris Andrews and chief executive Greg Swann echoed Alstergren and Robinson’s call to amplify positive male voices.

“As professional athletes, we can play a very important role in society to help eliminate domestic and family violence,” Andrews said.

If you or someone you know is impacted by sexual assault, family or domestic violence, call 1800RESPECT on 1800 737 732 or visit www.1800RESPECT.org.au. In an emergency, call 000.