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On Tuesday 24th March 2015, McCafé Australia kicked-off a global McDonald’s initiative, imlovinit24. The program created unique gifts of joy for people all over the world through 24 activations, in 24 cities, over 24 hours.
McCafé created a seven-metre wide, coffee-cup shaped ball pit that gave Sydney commuters the opportunity to break up their morning routine. Sydney-siders who passed the cup were able to indulge in a little childhood fun and enjoy a barista-made cup of McCafé coffee.
Visit http://imlovinit24.com/ to see what else happened around the world.
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