This year's Shanghai Motor Show is proving to be thick with excitement, and it's washing beyond the borders of the Middle Kingdom.

Audi is the latest automaker to announce a world debut in Shanghai this week, and based on the teaser images and video, it appears to be another electric vehicle akin to 2015's E-tron Quattro concept.

The E-tron Sportback's design sketches very obviously peg it as a crossover with a coupe-like roof -- Roadshow's own Emme Hall calls these "coupe-overs." Even with a man standing next to it in one picture, it's hard to tell what segment this crossover would fit into, whether it's a midsize offering like the Mercedes-Benz GLE, or something larger and closer to Audi's own Q7.

The Audi badge also lights up, which is sure to delight some and anger others. Light-up front badges are growing in popularity, with both Infiniti and Mercedes-Benz offering them. Chevrolet and Lincoln are slowly entering that fray, too.

Audi has made clear its intention to build three new electric vehicles, and this is likely a preview of the second model, the first being the E-tron Quattro concept from 2015. It wouldn't be ridiculous to assume that the two vehicles are built on the same platform.

That means this second concept probably packs a drivetrain similar to the E-tron Quattro, which promised a 95-kWh battery and three electric motors providing a range of about 310 miles.