In partnership with Samsung Australia

Australian Indigenous art has been lifted to the world stage, with the launch of a new TV.

More than 30 artists around the world have taken part in changing the face of home entertainment, mixing television and art, with the launch of "The Frame".

According to its creator, Samsung, it seeks to change the place of television in the home by shifting it away from the big black mirror into a piece of art tailored to its owners. The launch of the TV is coupled with a project to blend art and home entertainment by offering the works of a series of renowned and up-and-coming artists

Sarrita King, and her Lightning Series, was chosen as the only Australian to feature as part of the Frame's inbuilt art store. King is one of the leaders of the next generation of Australian Indigenous artists and is the daughter of the noted William King Jungala, and sister to Tarisse King.

"It's about sharing our story, bringing people into the story," King says of the project. "It's about sharing Indigenous art."

She is one of 37 featured artists chosen from around the world, with 100 of their artworks spanning 10 genres, including paintings, drawings, photography and digital works, all professionally curated into a single collection, covering a wide range of tastes and styles. These artists include  LaTurbo Avedon, Todd Eberle, Barry McGee, and Yun-Kyung Jeong. There is also an Art Store app, where additional works can be acquired.

Well-known Australian artist Mulga created a unique piece on-site as part of the event while his existing works were showcased behind him on one of the new televisions. Mulga is best known for his street art featuring bright colours and intricate lines.

However, it is not just famous artists who can feature on the big screen. The TV can be used to upload your own family photos, making your own family art. A range of different matte layouts also gives the option for further personalisation.

Speaking at the event, Samsung's Hass Mahdi said the Frame was designed in collaboration with noted Swiss industrial designer Yves Behar, with the focus on transforming not just how we watch television, but how we see its place in the home.

"We're witnessing a fundamental change in how we see television," Mahdi says.

"Gone are the days of the big black screen, this blends seamlessly into homes."

The TVs themselves are 4K UHD. They enter what is known as Art Mode when they are turned off. However, they don't stay on permanently, with motion and brightness sensors ensuring the images are as vivid as they can be for the appropriate ambient lighting, but not on – wasting power – when the room is empty. 

The Frame features four different bezels of walnut or beige wood, the classic white, and standard charcoal, allowing it to be customised to the room, coming in 55 and 65-inch varieties.

It attaches to the wall with a "no gap wall-mount", and a single, clear cable connection.