If you want something from the internet, you Google it. We've been doing it for decades — more than a trillion searches per year by Google's own estimates. Google is so good at it that it gets to be its own verb.
But then came Alexa, the virtual, voice-activated assistant in the Amazon Echo smart speaker. People started getting what they wanted from the internet just by asking for it. Soon, Amazon doubled down with the Echo Dot, a much smaller smart speaker with an irresistibly low $50 price tag. After yielding Amazon a two-year head start, Google finally released the Google Home to compete with the Echo, but Amazon had already captured a commanding share of the market. Even more problematic — the Echo Dot had quickly become an even bigger hit than the Echo had been.
All of which brings us to October of 2017, and the arrival of the Google Home Mini. It's the product of a company that's still in catch-up mode, a verb that's trying to remain present tense in a category that's evolving rapidly. And, like the Echo Dot, it's a very good product.
And that's the problem. Almost everything that's good about the Google Home Mini is only good because it's like the Echo Dot. It's a puck-sized, voice-activated smart speaker (like the Dot) that costs $50 (like the Dot) and lets you stream music, ask for information, control smart home gadgets, call people and hear bad jokes on demand (like the Dot). It's great (like the Dot) and worth buying (like the Dot) — but unlike the Dot, you can't connect it to your existing speakers unless you spend $35 on another gadget, the Chromecast Audio dongle.
So, why not just buy the Dot?
That's the question Google needed to do a better job of answering here. Yes, the Google Home Mini looks nicer than the Dot. Yes, it sounds a bit better. But while the Google Assistant is smarter and more capable than Alexa in some ways, it isn't demonstrably better than Alexa, at least not in ways that are easy for casual shoppers to understand. That leaves the Google Home Mini as an excellent, worthwhile device that will do little to move the needle by virtue of its own Dot-like merits. A few key software updates or notable third-party integrations could change that, but right now, the Dot is still the better buy.
Mini minimalism
Google kept things simple with the Mini's design. It's an oblong orb of plastic and fabric with no visible buttons save for a slider to mute the microphone that's hidden in the back. It comes in your choice of three colors -- chalk (light gray), charcoal (dark gray), or coral (pinkish orange).
To wake it up, you say "OK, Google" or "Hey, Google," and then you give it a question or command. You can ask it to play music, turn your smart home gadgets on and off, look up a fact for you, control Netflix and YouTube on your Chromecast-enabled TV plus a whole host of other tricks. It puts the power of the internet just an utterance away, with the Google Assistant as your concierge.
The Google Assistant is a good assistant. It's pleasant and helpful, and generally good at finding answers to whatever questions you can think to throw at it. By default, the Assistant's digital voice is female, but if you'd rather converse with a "he," that's an option now, too — just toggle the setting in the Home mobile app's preferences section. Regardless of which voice you choose, I still wish Google would give its Assistant a better name.
Despite the lack of physical buttons, the Home Mini still has touch controls you can use. You can tap the top to pause or resume music playback, and you can tap and hold to activate the Assistant. To adjust the volume, you tap the sides of the device. I wasn't a huge fan of those volume controls — they aren't quite responsive enough when you want to use them, and yet it's hard not to activate them by mistake whenever you pick the thing up. That said, you'll probably prefer to turn things up and down using voice commands.
Overall, it's a design that's capable of blending in with your home's decor while still looking good if you happen to fix your gaze on it. I share the concern of some of my colleagues who worried about getting that fabric cover dirty, though. My anxiety would only rise if I wanted to use it in the kitchen.
One other small concern -- from a distance, it isn't always easy to see the indicator lights on the top of the device that tell you it's ready for a command. This seems especially true with the chalk-colored speaker. My advice if you're thinking of buying? Go with charcoal.
Listen to this
Small speakers like the Mini aren't going to replace your full-scale home audio setup anytime soon. Still, Google made a point of saying that people would be surprised by how much sound the Mini can put out. Sure enough, it sounded stronger than I expected -- and noticeably stronger than the Echo Dot -- as I began testing it out.
The difference is clear when you listen to the two assistants speak. With the Echo Dot, Alexa's voice is a little tinny-sounding, and music playback not much better than what you'd get from your phone. By comparison, the Home Mini makes the Google Assistant sound warmer and more natural. Music playback was more passable with the Home Mini, too -- though, like the Dot, you really shouldn't plan on using it for anything more than close-range, casual listening.
My colleagues in New York from CNET's audio team put the Mini through some more rigorous tests, and also came away impressed. Here's what senior associate editor Ty Pendlebury had to say:
Let's say you were vacillating between the Google Home Mini and the Amazon Echo Dot and wanted to choose whichever has the best sound quality. We tested the two devices against each other and threw in the $35 Cambridge Soundworks' Oontz Angle 3 Plus as a comparable Bluetooth speaker. We threw each speaker some rock tracks and some folk and found that the Home Mini is the undeniable victor of the two smart speakers. The Echo Dot can be used to listen to music but we wouldn't advise it. Vocals are edgy, bass is non-existent and it doesn't go very loud. The Mini is louder, sounds smoother with music and has decent bottom end for a device the size of a hockey puck. Of course, we wouldn't use either of these if we had a choice -- the Oontz is the better of all three and makes music sound like music, plus it's portable and will accept a line-in.
Google will point out that you can use the Mini to cast audio to any speaker with a Chromecast Audio dongle attached, but that feels a bit stingy to me given that the Dot can connect directly with speakers using a simple 3.5mm auxiliary cable or using Bluetooth. The Mini has no line out jack at all, and its Bluetooth radio only accepts incoming signals. Advantage: Dot.