Struggling with mounting losses from the Gap stores it operated under license from the American retailer, Oroton punted on a recovery in consumer confidence and a lift in sales headed towards Christmas 2017.

The consumer spending rescue did not eventuate and the exit costs related to a decision to cut the losses on the six Gap stores added to choking debt levels that had climbed to $40 million by November 2017.

Without funding support from key shareholder, Will Vicars, Oroton would have been forced to call in administrators long before the unavoidable decision on 30 November 2017.

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