Company Profile: Edible Blooms

In 2005, Jamieson and her sister Abbey Baker launched Edible Blooms, an online store selling fresh bouquets of fruit and chocolate across Australia. The business hit $1 million in its first full financial year and now employs 50 staff across the country and New Zealand. The multi-award-winning company is a former Telstra Australian Small Business of the Year and Jamieson was also named South Australian Telstra Business Woman of the Year in 2009.

Now, an Edible Bloom product is delivered every two minutes in Australia and New Zealand. The business also recently extended its global footprint with flagship stores in Switzerland and London (under new brand Gift Rebellion).

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