BIO: Kristy Chong

Kristy Chong is the CEO and founder of Modibodi, a revolutionary women’s high-tech periodproof underwear company and online retailer that she launched in 2013. Prior to starting Modibodi, Chong worked for 13 years in senior management PR roles for companies including McDonald’s, sanofi-aventis and Edelman PR. Earlier this year, Chong was named as a finalist in the start-up category of the World Retail Congress Awards and was awarded the NSW Business Woman of the Year by the NSW Government.

COMPANY PROFILE: The Modibodi website was launched in 2013, offering absorbent period and leakproof underwear to women, using Chong’s patented Modifier Technology. The collection has since extended to tops, singlets, maternity and swimwear and customers come from Australia, New Zealand. Canada, US and the UK. There are now plans in the works for Modibodi to expand into Europe and Asia.

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