Hurry, stocks are limited. Only a few left. Run in before they run out. After 14 years in the car industry it became an article of marketing faith with me that nothing sells quite as effectively as the fear of missing out. And right now this is happening in home entertainment, the difference being that this time it’s fair dinkum.

Chances are you’ve missed the announcement, posted on its local website on April 3, that Oppo is pulling out of the home entertainment business and is phasing out production of Blu-ray players, headphones and headphone amplifiers to concentrate on phones.

Oppo Digital, founded 14 years ago, is a US-based independently operated division of the Chinese technology giant. Its home entertainment products have been on the Australian market for six years. They’re hardly cheap but they sure are nice, and the value for money is solid, however the decision has been made to shut it down.

Oppo Digital made a speciality of universal disc players; players that can handle any disc put into them, be they CDs, DVDs, SACDs, Blu-rays, you name it, and to quote Sound and Image magazine: "The brand has become a byword for the best and best value in disc playback, with everything up to UHD Blu-ray delivered to a stunning level, and the rare ability to deliver audiophile-level CD replay as well as the video side of the machines."

It’s been doing this since day one. In 2010 a premium audiophile brand was famously busted by a specialist magazine for taking the insides of an Oppo disc player, chassis and all, and putting them in its own cabinet. So obviously the electronics and connections were all identical to the Oppo original, as was the performance. Only the brand name and packaging differed. Oh, the price was also different; the Oppo cost $US500 at the time, that other one cost $US3500, or seven times more.