I’ll be the first to admit that I am not in any way tech savvy. I have never owned an Apple-anything and the hash key on my keyboard doesn’t work, so I have to Google the symbol and copy and paste it every time I need to let the world know how #blessed I am (yesterday two chocolate bars came out of the vending machine at once #blessed).

But this Cambridge Analytica scandal has been a wake-up call. It appears every picture we take on our phones, every phone call we make, Facebook is watching us. Each click, keystroke and embarrassing Google search are being recorded, analysed and commodified.

Now that I’m on the ball, I’ve realised that tracking my moves goes beyond targeted advertising, to the United States National Security Agency monitoring my mundane phone calls, and to companies manipulating my political vote. (Did they also try to sway my voting on I’m A Celebrity Get Me Out Of Here? Because that is not cool.)

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You could be one of the increasing numbers of people who eschew the digital life, and go off the grid to escape this. But most of us are living our lives online and the internet has made life damn convenient. Of course I’m slightly perturbed that companies are collecting my personal information, but is that actually going to stop me from taking the latest Buzzfeed quiz to find out what flavour ice-cream I am? No (and the answer is cookie dough).