Ivanka's on team Laurel, but could there be an alternative fact?

Kellyanne Conway, the President's counsellor, says "It's Laurel ... but I could deflect and divert to Yanny if you need me to."

"Yanny's a winner, Laurel's a loser," someone else states definitively.

Press secretary Sarah Huckabee Sanders is asked: "Sarah, it's been reported that you hear Laurel, how do you respond?"

"Clearly you're getting your information from CNN because that's fake news," she says. "All I hear is Yanny."

Vice-President Mike Pence weighs in with a "Who's Yanny?"

But it's Trump who delivers the self-deprecating punchline, sitting at his Oval Office desk.

"I hear covfefe," he declares.

For those not following, "covfefe" was Trump's infamous nonsensical tweet in May last year that set off a storm of jokes about the President.

The video could be seen as an attempt to distract people from other issues dogging the Trump administration - and Twitter users have replied they hear "impeachment", "Mueller" and "treason".

But credit where it's due, the former reality TV star can get ratings - the video had been shared about 12,000 times within hours of its release on The White House's official Twitter account.

It must be Friday.