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CUPERTINO, CALIFORNIA – Apple is about to launch a whole bunch of new products, including iPhones, Apple Watches, and perhaps more.
Apple has invited journalists, Wall Street analysts, and VIPs to the Steve Jobs theatre on its campus in Cupertino, California, so it can drum up hype for its biggest product launch of the year.
Apple’s launches are a Silicon Valley tradition, dating back over 20 years. Apple’s top executives get up on stage, show off the company’s new phones and computers, and emphasise what makes these specific gadgets “magical” and the “best ever.”
Due to some leaks, we’ve already seen marketing pictures of what Apple will call the “iPhone XS” and the “Apple Watch Series 4.” But until Apple CEO Tim Cook and his lieutenants detail exactly why the company has designed the products the way they have, all we’ll have is snippets and bits of rumours – not the complete, official story.
There’s also a chance that we’ll see new iPads, AirPods, and perhaps even a surprise. We’re here at Apple headquarters bringing you all the news as it happens.
Follow along with us below:
9:56 AM: Jony Ive is Apple’s chief designer. He’s looking pretty trim here!
9:52 AM: Apple’s Jony Ive has been spotted.
Tim Cook’s DM fail feels like an important note to include here. (He deleted the tweet a few minutes after posting it.)
9:39 AM: The view from our seats.
9:30 AM: Everyone’s making their way to their seats.
9:28 AM: Heading down.
9:23 AM: We’re heading in!
9:21 AM: Selfie!
9:14 AM: People are getting antsy.
9:05 AM: Killing time inside Steve Jobs Theatre.
8:21 AM: Outside the Steve Jobs Theatre.
8:20 AM: Broadcasters setting up.
8:16 AM: “Fruit Skewers”
8:15 AM: “Jalapeño and Candied-Bacon Deviled Eggs”
8:14 AM: “Smoked Salmon Avocado Tart”
8:13 AM: “Sunshine Tea”
8:12 AM: “Watermelon Breeze”
8:02: Another shot of Apple Park.
8:00 AM: Everyone’s heading towards the Steve Jobs theatre.
7:58 AM: You can see the edge of Apple Park’s main building.
7:57 AM: This is as close to Apple Park as we’re going to get.
7:48 AM: Nobody’s being let in just yet.
7:47 AM: Pulling into Apple’s campus.
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