When phones started becoming waterproof, LifeProof lost a little bit of its raison d'etre. After all, one of the main selling points of its cases was that they allowed your phone to take a dip. 

Now the company has shifted gears and is focusing instead on making slimmer, more attractive cases that offer good drop protection. Case in point: its Slam case that retails for $50 (£43, AU$55) and comes in four different color options, all of which feature a translucent back to show off your iPhone's rear.

I'm not sure it's all that different from competing cases out there, including ones from LifeProof's parent company OtterBox. But I like it -- it's well-designed -- and at least it costs less than LifeProof's other cases like the Next, which goes for $80 (see next slide).

See more info and pricing for LifeProof Slam Case for iPhone XR