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- Amazon has a program that allows social media influencers to earn cash by promoting Amazon products on their social media channels or via their own “storefronts” on Amazon’s main site.
- The program gained media attention recently after numerous “micro-influencers” with anywhere from a few hundred to a few thousand followers were accepted into the program.
- We asked some of Amazon’s top performing influencers what their most-purchased items have been in the past two months.
Two years ago, Amazon quietly launched its own influencer program, which allows influencers to earn cash by promoting Amazon products on their social media channels or via their own “storefronts” on Amazon’s main site.
In the past few months, the program has gained media attention after numerous “micro-influencers” with anywhere from a few hundred to a few thousand followers were accepted into the program, Business Insider recently reported.
Business Insider’s Lauren Johnson recently obtained a leaked document that breaks down the commission structure of the program. It showed that commissions are as high as 10% on Amazon’s private-label fashion items and as little as 1% for video games and consoles.
“There are people that make $US100 a day – it’s just for side money, it’s not something to get rich off,” Samuel Torres, an influencer who joined the program in mid-December, told Johnson. Yet, he said, “This program really has potential for big earners.”
We asked some of Amazon’s top performing influencers what their best selling items have been in the past two months:
Set of 2 Tovolo ice molds, $US9.99
This high-tech ice mould is designed to create cubes that are thicker and melt more slowly to keep drinks cooler for longer and preserve the taste. You can find these on Amazon influencer Nick Fisher’s main page, Cocktail Chemistry.
Available on Amazon here.
14-piece bartending set, $US53.26
This kit includes the equipment needed to create both shaken and stirred drinks such as daiquiris and mojitos or martinis and Manhattans.
Available on Amazon here.
Cocktail muddler and mixing spoon, $US6.99
The rubber-headed muddler is designed to crush anything from ice and fruits to herbs and spices. Mix this into the drink using the long-handled spoon.
Available on Amazon here.
Metal lunch box, $US13.95
Despite its mixed reviews on the site, this item was one of Amazon influencer Emily Raiber’s – or Dr. Organic Mummy’s – best-selling recommended items in the past 60 days.
Customers have complained that the item is flimsy and dents easily, and in some cases, they say it was white when the listing clearly shows a silver box.
Available on Amazon here.
Set of three toiletry bags, $US16.95
These reusable toiletry bags are designed for both adults and kids and come in three sizes. The seller says that one of the biggest benefits is that they are TSA-approved so therefore suitable for travel.
Available on Amazon here.
Bee Propolis throat spray, $US9.37
This propolis spray is designed to combat various sicknesses such as coughs, sore throats, and colds, which is why it’s a best-selling item during the winter months, Raiber told Business Insider.
Available on Amazon here.
Elderberry gummies for kids, $US14.67
According to Krista Posada or Pink Rose Mama, elderberry gummies were “by far the most purchased item” she has recommended in the past two months. These berries are designed to help boost immune systems and stave off winter colds.
Available on Amazon here.
Aquaphor baby healing ointment, $US13.58
This is a “mum must,” Posada said. Aquaphor’s anointment for rashes and dry skin was her second best-selling item in the past two months.
Available on Amazon here.
Revlon hair dryer and volumizer, $US59.99
The Revlon Volumizer, which combines a hairdryer and volume booster, was the top-grossing item for Posada in the past 60 days.
Available on Amazon here.
Acrylic round earrings, $US10.39
Influencer Colette LeChair said that these hoop earrings were the most purchased item in the past 60 days.
The earrings have mostly positive reviews on Amazon’s website, though some customers say they can look a little cheap.
Available on Amazon here.
Cashmere turtle neck sweater, $US49.50 – $US56
The reviews of this cashmere sweater are mixed – some customers say the material feels more like nylon than cashmere and that it pills almost immediately after wear.
Despite this, LeChair said this was one of the most purchased items in the past two months.
Available on Amazon here.
Women’s velvet dress, $US18.55 – $US26.99
This midi velvet dress comes with a tie waistband. The main criticism customers have is of the fabric, which some said feels more like chenille.
Available on Amazon here.
Standard bore lock-on air chuck, $US12.23
Influencer Brad Kowitz, known as TrailRecon on Amazon, specialises in camping and automobile equipment.
This lock-on air chuck, used to pump up tires, was by far his most purchased item in the past 60 days – he sold 119 in total. It has almost entirely positive reviews on Amazon.
Available on Amazon here.
Gerber strap cutter, $US26.68
Designed to be a seat belt cutter, customers say this product can be used for any kind of cutting through strong materials, including belts and ropes.
Available on Amazon here.
Brass hose fitting, $US4.50
This adaptor is used to “connect, control, change the direction of, and terminate the flow in piping and hose systems,” the manufacturer says online.
Kowitz sold nearly 60 of these over the past two months.
Available on Amazon here.
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