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- From Nike to Gillette, big brands are weighing in on hot-button social and political issues more than ever before.
- A new survey found Americans are now associating lots of brands with political parties – and many even expect corporations to take a stand on big political issues.
- Here are the brands which Americans surveyed think lean Democratic or Republican.
Between Nike signing an endorsement deal with Colin Kaepernick and Yeti Coolers and Delta Airlines suspending their partnerships with the National Rifle Association, huge brands are weighing in on hot-button social and political issues more than ever before.
The Global Strategy Group’s sixth annual Business and Politics Survey found that Americans are now associating lots of brands with political parties – and many even expect corporations to take a stand on big political issues.
Read more:
People are trashing their razors to protest Gillette’s controversial ad about toxic masculinity
While consumers have boycotted brands over their actions or their inaction on key political issues, the GSG report ultimately concluded companies face a greater reward than a penalty for staking out positions on prominent social and political subjects, such as race and gender equality.
79% of Americans surveyed for the report said companies should take action on important issues, and 87% agreed that brands have the economic and social capital to drive change.
Consumers also associate brands with either the Democratic or the Republican Party based on their public stances.
Here are the brands which Americans surveyed think lean Democratic or Republican.
Nike: a net 30% of Americans say the brand leans Democratic.
Source:
Global Strategy Group
Facebook: a net 27% of Americans say the social media company leans Democratic.
Source:
Global Strategy Group
The NBA: a net 24% of Americans say the basketball association leans Democratic.
Source:
Global Strategy Group
Starbucks: a net 23% of Americans say the coffee retailer leans Democratic.
Source:
Global Strategy Group
Google: a net 22% of Americans say the tech giant leans Democratic.
Source:
Global Strategy Group
J.P. Morgan Chase: a net 19% of Americans say the bank leans Republican.
Source:
Global Strategy Group
Apple: a net 17% of Americans say the company leans Democratic.
Source:
Global Strategy Group
Nordstrom: a net 15% of Americans say the department store leans Republican.
Source:
Global Strategy Group
Target: a net 15% of Americans say the company leans Democratic.
Source:
Global Strategy Group
Amazon: 14% of Americans say the online retailer leans Democratic.
Source:
Global Strategy Group
Wells Fargo: a net 13% of Americans say the bank leans Republican.
Source:
Global Strategy Group
Uber: a net 12% of Americans say the ride-share company leans Democratic.
Source:
Global Strategy Group
Etsy: a net 11% of Americans say the online store leans Democratic.
Source:
Global Strategy Group
Microsoft: a net 11% of Americans say the software company leans Democratic.
Source:
Global Strategy Group
The NFL: a net 11% of Americans say the league leans Democratic.
Source:
Global Strategy Group
Lyft: a net 11% of Americans say the company leans Democratic.
Source:
Global Strategy Group
Airbnb: a net 11% of Americans say the rental service leans Democratic.
Source:
Global Strategy Group
Citibank: a net 10% of Americans say the bank leans Republican.
Source:
Global Strategy Group
A net 8% of Americans think Walmart leans Republican.
Source:
Global Strategy Group
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