Pinterest last month released its annual list of trends based on what its 250 million global users searched for in 2019.

To choose the trends, the social media platform compared global search volumes from August 2017 to July 2018 with those of August 2018 to July 2019. Then, it identified 100 topics with significant search volumes and consistent, upward growth. 

This year, the social media platform organised its trends into 10 overarching themes to show the broader cultural shifts and changes in consumer behaviour that are occurring.

“These trends are what the world’s most style-inspired, parenting-passionate, well-traveled, food-smart people are dreaming about for the year ahead,” the company said on its website.

From sustainability and beeswax wrappers to women’s style and gold wedding dresses, here are the 10 themes and the specific trends within each that Pinterest says defined 2019.

Travel: Off the beaten path

According to ComScore’s US data from January 2018, more than two times as many travellers use Pinterest than top online travel agency sites to research upcoming trips. Here are the specific travel trends on the rise:

• Searches for bus travel +32%
• Searches for hot springs +32%
• Searches for abandoned castles +142%
• Searches for less traveled islands +179%
• Searches for bike tours +64%
• Searches for surprise destination +192%
• Searches for small town travel +276%
• Searches for zero waste travel +74%
• Searches for Rio de Janeiro, Brazil +142%

Health and wellness: What comes naturally

According to Pinterest, there was a 140 per cent increase in searches for “self care” in 2019, making it the big theme in health and wellness last year. Here’s exactly what people were looking for:

• Searches for elderberry recipes +685%
• Searches for bakuchiol +275%
• Searches for super powders +144%
• Searches for sleep optimisation +116%
• Searches for nutrition plans +475%
• Searches for goat milk soap +231%
• Searches for band workouts +1913%
• Searches for sober living +746%
• Searches for beeswax wraps +146%
• Searches for ginger oil +659%

Hobbies and interests: Do what you love

• Searches for side hustles at home +690%
• Searches for acrylic pour painting +660%
• Searches for body painting +444%
• Searches for ceramic pottery +475%
• Searches for 52 week savings plan +295%
• Searches for chalk art +664%
• Searches for sketchbooks +513%
• Searches for how to grow an avocado tree +101%
• Searches for boat building +169%
• Searches for urban decay photography +44%

Celebrations: Momentous moments

• Searches for godparent proposals +152%
• Searches for backyard wedding +441%
• Searches for donut decor +748%
• Searches for mini moment celebrations +113%
• Searches for gold wedding gowns +1552%
• Searches for number cakes +314%
• Searches for smoke bomb photography +436%
• Searches for neon wedding sign +281%
• Searches for flower garland +1154%
• Searches for moon gatherings +54%

Food: Veggie tables

Many of the food searches in 2019 underline the interest in health and wellness, with a growing number of people interested in “pegan” (part vegan) recipes and sustainable food like oat milk.

• Searches for mushroom recipes +64%
• Searches for ginger water +353%
• Searches for oatmilk +186%
• Searches for baking bread +413%
• Searches for eating pegan +337%
• Searches for grazing tables +163%
• Searches for foil pack dinners +759%
• Searches for oxtail recipes +209%
• Searches for homemade jam +829%
• Searches for chayote recipes +76%

Home: Living colour

According to Pinterest, 83 per cent of home searches last year were for day-to-day DIY projects, while 60 per cent were for remodels, landscaping and other monumental undertakings. Here’s what else people were looking for in 2019:

• Searches for mustard yellow +45%
• Searches contemporary fireplace +763%
• Searches for textile art +1718%
• Searches for geometric paint +225%
• Searches for tin interiors +563%
• Searches for cactus arrangements +235%
• Searches for vertical gardens +287%
• Searches for painted floor tiles +1276%
• Searches for bold print wallpaper +401%
  
• Searches for natural swimming pools +262%

Men’s style: Old meets new

• Searches for vintage watches +98%
• Searches for light washed denim +70%
• Searches for mismatched prints +89%
• Searches for sling bags +1184%
• Searches for corduroy +507%
  
• Searches for french crop haircuts +84%
  
• Searches for plaid pants +267%
  
• Searches for neck scarves +29%
  
• Searches for cropped trousers +671%
  
• Searches for quarter socks +266%

Women’s style: Patterns of sustainability

According to the platform’s data usage study from 2017, 70 per cent of style searches on Pinterest revolve around brunch or a day at work, while 60 per cent are about prepping for a special occasion. Here are some more of the fastest growing searches related to women’s style in 2019:

• Searches for bamboo bags +2215%
  
• Searches for statement sneakers +2211%
  
• Searches for African print fashion +229%
  
• Searches for rouche +108%
  
• Searches for robe silhouettes +689%
  
• Searches for snake print +642%
  
• Searches for oval sunglasses +591%
  
• Searches for tortoise earrings +679%
  
• Searches for biker shorts +1323%
  
• Searches for sustainable fashion +34%

Beauty: Standout shine

According to Pinterest, 2019 was about mixing natural styles with pows of gloss and color. Here are what people searched for last year:

• Searches for cropped bangs +51%
  
• Searches for liquid exfoliator +58%
  
• Searches for going gray +879%
  
• Searches for standout lip color +467%
  
• Searches for witch hazel +305%
  
• Searches for lilac hair +1077%
  
• Searches for glossy makeup +89%
  
• Searches for powder dip nails +442%
  
• Searches for natural lash lifts +52%
  
• Searches for almond nails +97%

Kids and parenting: Modern family

• Searches for birth stats sign +315%
• Searches for toy share subscriptions +313%
  
• Searches for birthday scavenger hunt +302%
  
• Searches for geometric decor +1178%
  
• Searches for audio storytellers +126%
  
• Searches for rustic nursery ideas +136%
  
• Searches for enchanted forest party theme +238%
  
• Searches for smart bassinets +851%
  
• Searches for house frame floor beds +90%
  
• Searches for wireless breast pump +114%