Department store Myer has further streamlined its executive team, cutting 35 roles from its head office in Melbourne in an effort improve reporting and management structure and remove duplication of roles.

The cuts cover management, business support, and administration roles.

A Myer spokesperson told Inside Retail the business is constantly reviewing its operations under CEO John King’s Customer First Plan.

“As a result of this, a number of management, business support, administration and duplicate roles will be leaving the business to align our structure more closely with our customers,” the spokesperson said.

The business will provide support for team members affected, and stressed there will be no impact on the department store’s customer service.

The announcement follows over 80 management roles cut during recent years.

“There’s been much talk about the death of the department store both around this country and globally in the last 10 years,” King told shareholders at the department store retailers’ annual general meeting.

“But I do believe there is a relevancy for department stores, but we have to reinvent ourselves and make ourselves appropriate for what our customers want in this ever-changing marketplace.”

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