When fashion brand Arket announced the launch of its kidswear rental range via online store Circos recently, the news generated a lot of conversation around sustainable innovation in the category.  The Nordic clothing company, owned by the H&M Group, has just made a selection of gender-neutral childrenswear items available for rent through Circos in a bid to extend the life of its garments. Circos charges a monthly fee to deliver clothes from major brands such as Arket, Adidas and Patag