The Iconic has long been one of Australia’s leading online retailers, so it should come as no surprise that it was more prepared than most to adapt quickly to the new normal during Covid-19. But the fact that 2020 turned out to be one of The Iconic’s best years? That comes down to strong leadership, which kept the business focused on its core values even in the middle of a pandemic.  “As a pure play online retailer, agility has always been core to The Iconic’s operating rhythm, and