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Posted: 2021-04-20 01:53:04

Facebook chief executive Mark Zuckerberg has said the company plans to launch several audio products, including Clubhouse-style live audio rooms and a way for users to find and play podcasts.

Facebook’s incursion into the audio market comes as the sudden explosion of interest in Clubhouse, an audio app where billionaires and celebrities including Tesla CEO Elon Musk have popped in to chat, could be waning. Downloads of the app, which is only available on Apple’s iOS devices, suffered an estimated 70 per cent decline in downloads in March from February when it hit a high.

Mark Zuckerberg said Facebook wants to treat audio as a first-class medium.

Mark Zuckerberg said Facebook wants to treat audio as a first-class medium.Credit:Bloomberg

Zuckerberg said the world’s largest social media network planned in the coming months to launch features including short-form audio clips called “Soundbites” and ways to create sound effects or improve audio quality. Facebook said in a blog post it would begin to test live audio rooms, which would launch soon.

Zuckerberg said Facebook was looking to “treat audio as a first-class medium in the way that we would photos or video” in an interview on Discord with Casey Newton, editor of newsletter Platformer.

The rapid growth of the year-old app Clubhouse has demonstrated the potential of audio chat services.

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What is not clear is if Clubhouse, which just closed a new round of Series C funding in which a source said it was valued at $US4 billion ($5.15 billion), will have staying power as installs decline.

The app, which is not yet available on Android, faces competition from multiple companies working on Clubhouse clones. Twitter is testing its live audio feature Spaces, along with new features from Discord, Microsoft-owned LinkedIn, Slack and Spotify.

Reddit also unveiled a preview of its “Reddit Talks” product to moderators on Monday.

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