Australian e-commerce marketplace MyDeal has rebranded into a “bold and energetic” new identity, aiming to encourage Aussies to ‘shop happy’.

And, as part of the new branding, the business will rollout a broad marketing campaign aiming at traditional media channels including TV, radio, and out of home marketing, with the aim of growing its brand recognition and userbase.

According to CMO Ryan Gracie, who recently jumped to MyDeal from his tenure at Catch, it’s the perfect time for MyDeal to see an updated look and feel – as the brand continues to position itself as a strong online marketplace in the home and lifestyle markets.

“I’ve joined MyDeal at a pivotal moment in the company’s growth story and I couldn’t be more excited to be working alongside founder and CEO Sean Senvirtne, head of brand John Barkle and the boarder team to take this brand to a new level,” said Gracie.

“The revitalised identity allows us to connect with a new generation of online shoppers by bringing to life the MyDeal shopping experience in a fun and approachable way.

“This is our first step on the journey to making MyDeal famous.”