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Posted:
2021-08-27 00:11:54
Original link:
https://insideretail.com.au/sectors/fashion-accessories/video-how-skechers-is-hitting-its-stride-202108
Combining style and function, iconic footwear brand Skechers first launched 30 years ago, but thanks to the recent rise in athleisure wear, particularly since the pandemic, the business is enjoying increased sales in its walking shoes. In fact, it’s believed that Skechers was one of the first major brands to launch a specialised walking shoe range. In this chat with Zann Lee, vice president of Skechers Southeast Asia, we discuss the technology in Skechers’ walking shoes, its collaboratio
ations with pop culture icons and the brand’s evolution over the past 30 years.