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Posted:
2021-09-03 00:25:22
Original link:
https://insideretail.com.au/professional/video-the-marketing-secrets-behind-pupnaps-the-oodie-and-calming-blanket-202109
Adelaide friends and dog owners Jye de Zilva and Davie Fogarty joined forces in 2019 to launch their own passion project Pupnaps, a line of calming dog beds designed to reduce anxiety, stress and improve sleep quality in dogs. Today it is attracting more than 4000 sales each week, amounting to over $1 million in monthly revenue. Pupnaps adopted the foolproof sales and marketing model that Fogarty used for his other successful brands, including The Oodie and The Calming Blanket. In this vid
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In this video, Jye and David share an insight into the Pupnaps story and the marketing tools that made it such a success.