Thrills, the Byron Bay clothing brand, has opened a flagship store on Bondi Beach’s Campbell Parade, one of two new stores in Sydney within weeks.

Founded in 2011, the brand is known for its sustainably sourced, vintage-inspired collection.

The brand’s retail manager Jo Hunter said opening a store at Bondi Beach was a ‘no brainer’ – but the company had found it difficult to secure a site. 

“We’ve always been drawn to Bondi. Its free-spirited ethos, artistic background and iconic status in Australian culture felt like the perfect fit for Thrills,” she said.

The business has also opened another store in Pacific Fair Shopping Centre in Gold Coast over the weekend.

Ryan Collins, MD at Thrills said: “While there’s been a lot of uncertainty during the pandemic, we’ve been blown away by the overwhelming love and support from our extended family and die-hard fans.”