Hospitality group Australian Venue Co (AVC) has teamed up with independent retailer Liquor Marketing Group (LMG) to rebrand 21 liquor retail outlets across the country.

The stores will be rebranded under the Bottlemart, SipnSave or Harry Brown banners.

LMG CEO Gavin Saunders said the partnership is built on the shared business goals of both enterprises.

“We look forward to working closely with AVC to expand our brand reach and bring the Bottlemart, SipnSave and Harry Brown stores and e-commerce offers to many more locations across the country and unlock further growth opportunities within each of these venues.”

Craig Ellison, chief operating officer at AVC said the partnership allows local managers to tailor businesses to better suit their local communities. 

Kenny Duff, retail store manager at Whitsundays Plaza, whose liquor store now bears the Bottlemart banner, said the rebranding has been a definite win for the business. 

“It has provided customers with a refreshed shopping experience supported by a fantastic marketing and promotional program both in-store and online. We are already getting strong feedback,” he said.