Gone are the days when adult toy retailers were relegated to dark basements and creepy corner stores. These days, the industry is seeing a new wave of brands focus on sexual wellness and inclusion, and many are driven by female entrepreneurs. Meet Alisha Williams, founder of sexual wellness brand, Rosewell, which launched in 2019 and is focused on intimacy and pleasure. And this week, the brand is launching into David Jones stores. Here, we chat with Williams about the evolution of the adult ret