Australian e-commerce retailer Kogan has branched into insurance through a new long-term agreement with OBE Insurance.

Kogan has a number of subsidiary business divisions under its brand and this new addition will have QBE provide customers with home, motor and CTP insurance under the Kogan label.

The insurance products will be underwritten by QBE and Kogan will earn a commission on sales of its policies. The new offer will be launched this year.

Ron Gelberg, director of partner care at Kogan, said the partnership with QBE will simplify the insurance buying process and provide an excellent experience for customers. 

Eleanor Debelle, MD consumer at QBE Australia Pacific added: “Now, more than ever, we recognise the importance of online platforms and digital tools in customers’ day-to-day dealings, which is why we’re so pleased to be partnering with Kogan.”

Kogan’s portfolio includes Kogan Retail, Marketplace, Mobile, Internet, Travel, Money, Cars, and Energy, along with brands Dick Smith, Matt Blatt, and Mighty Ape (New Zealand).