After social distancing pushed a wave of big-budget movies straight to streaming, theatrical exclusives are the norm again. But for a while, it seemed like Disney and other big Hollywood movie studios might be falling into a new post-COVID rhythm for how long they kept flicks in theaters before streaming them, one that was much faster in getting films to a streaming service than before.
Now, though, streaming release dates are all over the map. And for the biggest films, like Marvel's, the waits are stretching out longer. For Ant-Man and the Wasp: Quantumania, that could mean waiting until May.
It's anybody's guess, but it probably won't be quick.
Last year, Marvel released three films in theaters: Doctor Strange in the Multiverse of Madness, in May; Thor: Love and Thunder, in July; and Black Panter: Wakanda Forever, in mid-November. Doctor Strange took 47 days to reach Disney Plus. Thor hit Disney Plus 62 days after its theatrical release. But Wakanda Forever took 82 days to start streaming.
In other words, each movie took progressively longer to hit Disney Plus.
The Black Panther sequel marked the longest wait for a Marvel movie to start streaming since the company resumed theatrical exclusives in 2021. (That year, Shang-Chi and the Legend of the Ten Rings was in theaters for 70 days and Eternals for 68 days.)
All this comes as big Hollywood companies like Disney aren't prioritizing streaming-subscriber growth nearly as much as they did, depressing the incentive to bring big movies to a service quickly.
Paramount, for example, kept Top Gun: Maverick off its streaming service for 209 days, nearly seven months. The strategy paid dividends at the box office, with the Top Gun sequel grossing nearly $1.5 billion. While Disney has been much more aggressive than Paramount in putting its movies onto its streaming service quickly, Disney's trend for Marvel movies has been to hold them back longer in theaters as well.
However, Wakanda Forever may have been held off Disney Plus so long because of a consideration that won't apply to the next Marvel films coming out this year: With a Black director and predominantly Black cast, Wakanda Forever debuted on Disney Plus on the first day of Black History Month. Disney didn't mention any connection in the timing, but it's possible the film's wait to start streaming was drawn out so its availability coincided with an opportunity to celebrate Black culture.
Still, with Ant-Man and the Wasp: Quantumania set to hit theaters next week, you could be waiting about three months to stream it if Disney sticks with Wakanda Forever's pace. If Ant-Man matches the 82-day duration, it won't start streaming until the second week of May.