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Posted:
2023-03-08 07:59:46
Original link:
https://insideretail.com.au/sectors/next-gen-lego-store-opens-in-sydney-suburb-202303
Danish toy manufacturer Lego Group is set to open a Lego-certified store featuring a brand new design format in Sydney’s Macquarie Centre. Retail investment platform Alquemie Group – which currently operates 13 Lego-certified stores across Australia and New Zealand – described the new store as an “immersive, personalised and interactive retail offering”. It features a wide range of Lego sets and 3D models as well as signature features such as the ‘Pick A Brick’ wall and a M
nd a Minifigure Station. Matthew Robertson, MD of licensed brands at Alquemie Group, said consumer interest in the brand is high and patrons will enjoy this custom-built retail experience. Troy Taylor, VP and GM at Lego ANZ, said the group’s strategy is to innovate across retail channels, with a similar concept introduced around the world. The new global store formats have been created following two years of extensive worldwide customer research by Lego.