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Posted: 2023-07-24 07:02:52

Celebrity psychic Cael O'Donnell has built an extraordinary audience on social media with claims he can channel spirits and forecast the future.

But his huge following has led to an issue hurting him and his fans.

Scammers have used Mr O'Donnell's identity to trick people out of money ranging from $70 to $1,000.

"I've counted 50 fake accounts across social media that are pretending to be me," Mr O'Donnell said.

"I've even got people pretending to be my talent manager and taking fees to book me to fake events."

So-called psychic fraud is on the rise in Australia, according to the Australian Competition and Consumer Watchdog.

Scamwatch has this year received 63 reports of clairvoyant scams totalling more than $260,000 – a 219 per cent increase on last year's losses.

"Scammers are increasingly opportunistic, often connecting with victims through social media platforms," a Scamwatch spokeswoman said.

"Scamwatch advice is not to send money to anyone claiming to be a clairvoyant. Personal information and credit card details disclosed in one scam can also be used as part of other scams."

Rachel Butland, a mother of four, fell prey to a scammer impersonating Mr O'Donnell on social media.

Rachel Butland, a woman with red hair and a nose piercing, looks into the camera.

Rachel Butland was approached by a scammer on Tiktok. (Supplied)

She was unwinding after a hard day at work when she received a message on TikTok from an account that was using Mr O'Donnell's name and photograph and offering a reading — as long she donated to a "temple".

She transferred $70 to the account provided before realising she had been scammed.

"A lot of people can think, you know, you could have done other things with that [money], but for me, it was just some self-care for myself, and it is very rarely that I do that," Ms Butland said.

"A lot has happened in my life that has made it a bit tough, and I thought my luck has changed … so when I realised this definitely is not the real Cael I got really upset."

Fortune-telling and the law

University of Southern Queensland senior lecturer Jeremy Patrick has written a book exploring the tension between fortune telling and the law.

In his view, intention, consumer expectation and cost are crucial.

"If I go to a fortune teller, and I give them $50 or $75 for an hour's consultation, and I walk away happy, to my mind that's perfectly legitimate," Dr Patrick said.

"On the other hand, if I go to a fortune teller, and they develop a relationship with me and tell me that I'm cursed, and the only way that I can get rid of this curse … is to give them jewellery and access to my bank account, then that reaches a point where I think it's exploitative."

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