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The big business of Barbie: how the 60-year-old brand is taking over retail

Posted: 2023-08-08 05:42:59

Original link: https://insideretail.com.au/business/inside-the-big-business-of-barbie-202308

How the 60-year-old toy brand is taking over retail, with the new movie and marketing campaign fuelling the phenomenon. The post The big business of Barbie: how the 60-year-old brand is taking over retail appeared first on Inside Retail.

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