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Posted: 2023-08-13 04:23:15

Millions of Australians turned on their TVs to watch the Matildas take on France in Saturday's World Cup quarterfinal.

New figures from Seven West Media show an estimated average audience during the game of 4.17 million — making it the number one television event of 2023 so far.

There were 3.69 million viewers tuned in to watch the match live on broadcast TV.

A further 472,000 viewers watched the game on Seven's streaming platform 7plus — making it the biggest streaming event ever seen in Australia.

According to preliminary, non-adjusted figures from ratings agency OzTAM, the game peaked at 4.43 million viewers on broadcast and dominated its broadcast timeslot.

These figures do not capture out-of-home viewers at clubs, pubs, sporting venues and multiple live site broadcasts set up for the games. 

The official OzTAM broadcast audience numbers released also don't take into account the fact the game ran into overtime by half an hour.

The adjusted audience numbers will be released on Tuesday, which means the viewership number could climb even higher.

Younger viewers dominated the audience, with the game capturing 91.2 per cent of commercial audience share for those aged 16 to 39.

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