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How KOLs, Gen Z are driving growth at Chinese jewellery giant Chow Tai Fook
Posted: 2023-08-24 06:11:51
Original link: https://insideretail.com.au/business/kols-and-custom-jewellery-how-chow-tai-fook-is-connecting-with-gen-z-202308
Riding on a blend of strategic retail network expansions, omni-channel retailing, and tapping into the 'guochao' cultural movement, Chow Tai Fook Jewellery Group reported a $12 billion revenue for FY2023. The post How KOLs, Gen Z are driving growth at Chinese jewellery giant Chow Tai Fook appeared first on Inside Retail.
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