Retail analysts have said this environment offers budget-focused grocery brands a chance to ramp up competitive pressure on Coles and Woolworths. Brands such as Aldi and NQR have been spruiking their value credentials in recent months, while e-commerce juggernaut Amazon has also reported success as consumers log on to buy non-perishable grocery items in bulk.
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The major supermarkets are starting to take notice, highlighting when reporting their financial results last month that consumers are becoming less loyal to grocery brands and shopping around to get the best deals.
The chief operating officer of Woolworths’ food business, Paul Harker, told a House of Representatives committee hearing in July that both Aldi and Costco had established strong and growing positions since entering the Australian market.
“Australian shoppers are savvy. And unlike banks, telcos or utilities, our customers will freely switch retailers to get the best deal,” he said.
Noone says Costco operates in a different market to mainstream grocery retailers, with its focus on lowering overheads and selling more large-pack goods. But he agrees Costco has filled a niche in the market since launching in Australia in 2009, and is continuing to grow its influence.
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“We offer choice for the consumer and some competition. I think that’s important for Australia and for the economy.”
The company’s most recently filed financial documents for Australia are for the 2022 calendar year, but they show Costco has become a major player in the retail landscape, with annual sales of $3.7 billion – more than retailers such as Myer, which recorded total sales of close to $3 billion for 2022.
There are 15 Costco warehouses across Australia, and the number looks set to grow as it scours the nation for new potential warehouse sites.
“There is a lot of opportunity – we’re looking at additional sites in Melbourne and Sydney, for example, and we are looking for additional sites in Brisbane, Adelaide and Perth. We see the big major cities as being where the growth is for us,” Noone said.
And the business is looking beyond Australian stores, with Costco outlets around the world hungry to import locally sourced products such as lamb and almonds.
“Because we are a global business, we are starting to see our items sold overseas, which leverages the local manufacturing base. So there are plenty of opportunities for farmers and for secondary manufacturing as well.”
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