Taylor Swift hits Australian shores this week, and the Tay Tay craze has taken over the country.

But there's been an unexpected casualty, with bead and bracelet shelves suffering a surge in popularity ahead of the Australian leg of Swift's Eras Tour.

In the eight-month lead-up to the concerts, Swift super fans have been gathering together to craft dozens of friendship bracelets.

"It's become a bit of a trend for the Eras Tour, that everyone makes friendship bracelets," said Swift fan Sophie McGlaughlin.

"You bring them all to the concert and you trade them with other people, so everyone gets to share around the bracelets that they made."

Sophie and friend Kristy Allison are both travelling from Adelaide for Swift's concerts next week, and have prepared more than 50 bracelets each.

"Swifties are all so nice to each other … it's just a good way to make connections," Ms Allison said.

The trend stems from a track off of Swift's recent album Midnights, and has swept into Swiftie culture since the beginning of the international Eras Tour.

"So make the friendship bracelets, take the moment and taste it."

– You're On Your Own, Kid by Taylor Swift

But with thousands of fans heading to Swift's Melbourne and Sydney shows, craft stores have been bearing the brunt.

"We got our beads from Spotlight, and we ordered them online, but I think we had to order them about five different times," Ms McGlaughlin said.

"They kept getting refunded because they would get sold out as soon we put them in our cart.

"It was pretty difficult, but we managed to get enough in the end. We probably left it a bit too late."

Specialty stores thrive as shelves at major craft outlets wear thin

While the bracelet shelves were bare in Spotlight and Lincraft, boutique bead stores were relishing in the demand.

Owner of Adelaide's Need4Bead, Karen Cornish said she has seen a massive jump in sales since the moment the Australian leg of Swift's tour was announced, and began making products specifically for fans.

"Sales have been through the roof, the kits are amazing sales," Ms Cornish said.

"They're dwarfing any other kit that we have at the moment.

Ms Cornish is not a member of the Swift army, but clued on to the trend early on after seeing an immediate increase in demand.

"As soon as the concerts were announced, we had people come in that weekend, looking for specific colours, the letters to make their bracelets," she said.

"Being inquisitive, I asked them what they were doing, and they were quite happy to share."

Although running a small store, Ms Cornish's large stock managed to keep fans satiated for months, but eventually she also fell victim to Taylor-mania.

"We did get a small shortage probably three or four months ago, but we were quite easily able to get in more stock," she said.

Australian leg of tour a dream come true for Swifties across the country

It's been more than five years since Taylor Swift performed in Australia, and for many native fans it's been a long wait.

"I've been a Taylor Swift fan since I was very young, so I'm very excited for this concert," Ms McGlaughlin said

"It was kind of like my childhood, that I grew up listening to Taylor Swift."

Some were lucky enough to head to Swift's Reputation Stadium Tour in 2018, but many still missed out.

The Eras Tour will be Ms Allison's first time seeing the superstar, and she couldn't be more excited.

"I think that the night before I probably won't be able to sleep very well," she said.

"I'll just be thinking about all of the songs and everything to come."

"I can't believe that it's coming so soon, I've had a countdown on my whiteboard which had hundreds of days on it, and now it's less than a week. It's crazy," Sophie said.

Swift will play three concerts in Melbourne starting this Friday, before heading to Sydney for four shows starting on Friday March, 23.