Perched on the headland of Tamarama beach, where there was once an iconic red brick house, now sits a pile of rubble.

In Sydney's eastern suburbs, there is no shortage of new constructions — but few are as notable as the recent demolition of the bungalow known as 'Lang Syne'.

The 100-year-old homestead along the Bondi to Bronte walk has slowly but surely been torn down in the last few weeks and now exists purely as mountains of bricks.

Records show that the application for demolition was entered January 16 and was approved by Waverley Council shortly after.

It follows its record sale last May for $45 million, after hitting the market in 2022 at a $47-$52 million listing price.

Architect Bruce Stafford described the property as ripe for redevelopment or renovation.

"You could break it into little pavilions, you could have a big, sweeping facade — there's so many options open to whoever designs the house," he said in a video for Forbes.

"It has every potential to become the most iconic house in Australia."

The sale eclipsed the previous record of a $29 million sale in Tamarama in 2021. 

While the building didn't hold heritage status from the NSW government, the home had been both a landmark and symbol of the area for locals since its construction in 1924.

Local resident and neighbour to the property, Daniel, said the work came as a surprise to him.

The property was owned by Dimity Griffiths and her husband, the late radio host Harry Griffiths, for almost 65 years.