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Navigating the what, when, where and how of personalisation

Posted: 2024-03-26 07:32:51

Original link: https://insideretail.com.au/business/navigating-the-what-when-where-and-how-of-personalisation-202403

A study by McKinsey in the US and EU reveals that 80 per cent of consumers not just desire but demand personalisation. The post Navigating the what, when, where and how of personalisation appeared first on Inside Retail Australia.

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