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Can Premier replicate Smiggle’s UK success with pyjama brand Peter Alexander?

Posted: 2024-03-26 07:18:40

Original link: https://insideretail.com.au/business/strategy/can-premier-replicate-smiggles-uk-success-with-pyjama-brand-peter-alexander-202403

Peter Alexander has been highlighted as one of Premier Investments' “growth” brands with plans announced for international expansion before demerging. The post Can Premier replicate Smiggle’s UK success with pyjama brand Peter Alexander? appeared first on Inside Retail Australia.

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