Similar headlines proliferated across the world, including in Britain, Germany, Australia, India, Indonesia, Malaysia, Turkey, Nigeria, Mexico and Chile. RT, Russia’s state media outlet, published the claim in Arabic. There were countless videos, memes and social media posts.

In Brazil, the rumour spread fast, including in the small Amazonian cities where some Marubo now live, work and study.

The Marubo people are not addicted to pornography. There was no hint of this in the forest, and there was no suggestion of it in the Times’ article.

Instead, the article mentioned a complaint from one Marubo leader that some Marubo minors had shared pornography in WhatsApp group chats. This was especially concerning, he said, because Marubo culture frowns upon even kissing in public.

Many of the sites that distorted this detail are news aggregators, meaning their business model is largely designed around repackaging the reporting of other news organisations, with often sensationalist headlines to sell ads.

Because these sites also link to the original reporting, they are generally legally protected, even if they misrepresent the material.

By now, these sorts of sites and misleading headlines are just another part of the internet economy. To an informed internet user, their tactics are familiar.

For the Marubo, however, the experience was bewildering and infuriating.

“These claims are unfounded, untrue and reflect a prejudiced ideological current that disrespects our autonomy and identity,” Enoque Marubo, the Marubo leader who brought Starlink to his tribe’s villages, said in a video posted online on Sunday night.

The Times article had overemphasised the negatives of the internet, he said, “resulting in the spread of a distorted and damaging picture”. He emphasised the positives the internet had brought, including saving lives and assisting teachers in classrooms.

Alfredo Marubo (all Marubo use the same last name), the leader who said in the Times article that he was concerned about pornography, released a statement on Tuesday from his tribal association saying that the misleading headlines “have the potential to cause irreversible damage to people’s image, and therefore we feel exposed in the face of this misinterpretation of the accurate reporting”.

Eliesio Marubo, a lawyer and Indigenous rights activist, has become one of the most public faces of the Marubo tribe. So when the headlines went viral, Eliesio said he had tens of thousands of notifications of messages and tags in comments on social networks. Many mocked the Marubo people, he said.

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Eliesio said the article had raised an important debate about the sudden arrival of high-speed internet to remote Indigenous groups, showing the promise of the internet in its own way. But the resulting misinformation had also illustrated the internet’s perils.

“The internet brings a lot of advantages,” he said, “but it also brings a lot of challenges.”

This article originally appeared in The New York Times.