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Posted: 2024-07-23 03:50:23

Google has decided to keep third-party cookies in its internet browser after years of pledging to scrap them. 

In an announcement on its blog, the internet company said it would not be 'deprecating third-party cookies' anymore. 

Instead, Google promised to introduce a new feature of its internet browser that "lets people make an informed choice that applies across their web browsing". 

There is currently no clear timeline for when these changes will take place. 

Everyone has visited a website with a banner asking if you'll accept cookies, but what does it all mean?

What are cookies?

In the context of the internet, cookies are small text files saved in your internet browser (other examples besides Chrome include Firefox and Safari) or device when you go to a website.

They are used to identify your browser and/or device and track certain aspects of your online behaviour. 

The idea is they help a website gather information about you to make the website more useful for you — and that often includes displaying ads that are targeted to you.

Personal data a cookie might contain could be: 

  • Website name
  • Browsing habits and history
  • Personal preferences and history
  • Your IP address
  • Phone number and address
  • Links clicked
  • Shopping cart items

There are several different types of Internet Cookies, but the one Google was looking to scrap was third-party cookies. 

What do third-party cookies do?

Third-party cookies are mostly used for tracking a user's activity across websites and using that information for personalised advertising from third parties. 

Google uses third-party cookies for advertising, including serving and rendering ads and personalising them. 

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