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Forget medals — custom pins may be the rarest prize an athlete can walk away from Paris 2024 with.
Athletes have been swapping souvenir team pins for years but the tradition has been launched to a whole different level thanks to the likes of Snoop Dogg, Simone Biles and Coco Gauff.
At each Olympic Games, countries — and some individual sports teams — bring their own sets of exclusive pins, which athletes trade and collect.
What's upped the stakes of the game this year, however, is some athletes (and Snoop) came with their own unique pins.
Simone Biles's golden heart-shaped pin is among the most coveted and has launched an Olympic Village-wide game as athletes try to hunt the gymnastics star down for a swap.
New Zealand women's rugby sevens player Alena Saili shared a series of videos documenting her hunt with fellow team member Tysha Ikenasio on TikTok.
The pair finally tracked down Biles, with the New Zealand Team account posting a video of their spoils to TikTok.
"Okay but is a Simone Biles PERSONALISED Olympic pin the GOAT of pins?! Lucky Tysha Ikenasio!" the caption said.
Snoop Dogg's pin is also at the top of many wish lists.
The rapper is at the Games as a special correspondent for NBC and has been spotted rooting for US athletes from the crowd at numerous events.
Tennis player Coco Gauff was among the lucky few to receive his pin, which depicts Snoop in front of the Eiffel Tower, blowing five smoke hoops, coloured to resemble the Olympic rings.
"Hey Mr Snoop. Thank you for this pin. This is the best pin," Gauff wrote on Instagram.
That may not be the only in-demand badge Gauff has got her hands on.
She was a flag-bearer for the US alongside LeBron James and told reporters she was under pressure from her team to use the moment to make some trades.
"My team is really nagging me about getting pins from him so I will try to ask him for pins for my team and my captain," Gauff said. "I don't know, I'm kind of scared."
Two-time NBA MVP and Team USA teammate to James, Stephen Curry, was also spotted making some trades while on the boat.
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While the hype of pin trading has taken off in Paris, the unofficial sport has been going on at the Olympic Games for years.
Retired tennis superstar and self-proclaimed "first-class pin collector" Serena Williams started her collection at the Sydney Games in 2000.
While she didn't qualify for the singles event, Williams said she "took the opportunity to trade pins" and built her collection in the years following.
And the jewel in her pin-collecting crown? A North Korea pin she nabbed in the Rio Games.
"I would never, ever, ever trade that."