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What’s driving TikTok’s underconsumption-core trend and what it means for retail

Posted: 2024-08-16 03:50:35

Original link: https://insideretail.com.au/ir-pro/whats-driving-tiktoks-underconsumption-core-trend-and-what-it-means-for-retail-202408

Underconsumption-core follows last year’s ‘de-influencing’ trend, which pushes back on product recommendations. The post What’s driving TikTok’s underconsumption-core trend and what it means for retail appeared first on Inside Retail Australia.

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