Paramount Plus cut the cost of its yearly plans just in time for NFL season earlier this month. The streamer's 12-month subscription plans are still available for a 50% discount if you're looking to watch live football games and more. If ever there was a time to give Paramount Plus a chance, now would be it.

The promotion puts the cost of a 12-month Paramount Plus Essential plan to $30 a year -- half of its typical $60 yearly cost, while marking the ad-free Paramount Plus with Showtime down from $120 to $60. The deal is available for new and returning subscribers -- but it expires today. 

Paramount Plus is one of the latest streamers to hike prices, making this deal even more enticing.

The ad-supported tier offers access to the streamer's complete on-demand programming library, which includes its original Star Trek shows (from Discovery to Strange New Worlds), the video game TV adaptation Halo, the Frasier revival, Jackass, the Godfather trilogy and the Yellowstone prequel series, 1883. Subscribers of Paramount Plus with Showtime plan will be able to view Showtime content and CBS's feed, as well, which includes live sports from the UEFA Champions League, The Masters, NCAA basketball and the NFL.

Read more: Paramount Television Studios Will Be No More, Due to Budget Cuts

If you're on the fence about giving the promotion a shot, Paramount Plus has a free trial. You can cancel at any time or continue the service with the discounted rate after the trial ends.

For more about Paramount Plus's subscription plans and content library, head on over to the official site. Be sure to do so before the half-off promotion is set to expire.