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Apple isn't exactly known for offering its products at a discount, but Amazon's October Prime Day sale gives you a rare opportunity to catch the company's gadgets at discounted prices. Now, in the final hours of this Prime Day event, there are still some incredible deals to be found on AirPods, Apple Watches, MacBooks, iPads and more.
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Don't miss our live, round-the-clock coverage of the Best Prime Day Deals curated by CNET Deals experts.
If you're thinking of grabbing a purchase later, note that the two-day Prime Day event is coming to an end soon. Most offers are set to expire at 11:59 p.m. PT today, Oct. 9. To help you make the most of these bargains before they disappear, we've rounded up the best Apple deals and discounts available right now.
Whether you've been waiting on an Apple upgrade or trying to get a head start on your holiday shopping, now's the time to buy. We're continuously rounding up the latest Apple deals worth putting in your cart, so don't forget to check back for more. Meanwhile, if you're looking to save more and protect your Prime Day purchases, you can consider applying for the Prime Visa card*. You can earn an instant $150 Amazon gift card on approval, plus you'll get access to helpful shopping protections and up to 5% cash back on all Amazon purchases for Prime members.
The best Prime Day deals on Apple products
Here are the main Apple deals to check out:
Here's a more detailed breakdown of all the current Apple sales, including the items highlighted above.
Best Prime Day Apple headphones and speakers deals
If you have an iPhone, iPad or MacBook -- or all three -- AirPods are some of the best earbuds you can buy and work with any Apple product. They have excellent audio quality and great features, like active noise cancellation and transparency mode, and they're the most convenient Bluetooth earbuds for Apple users because they pair and connect across your devices. All you have to do is put them in your ears and start using the device you want to connect them to. The earbuds should connect immediately, sort of like magic.
Apple's latest-generation AirPods Pro come with a USB-C charging case, improved ANC and more. You can look forward to long-lasting battery life and a whole lot more from the best wireless earbuds that Apple's selling as part of the Prime Day event.
Best Prime Day Apple Watch deals
The Apple Watch is the go-to smartwatch option for iPhone users, and there are various models to choose from, from the most recent Apple Watch Series 10 and Apple Watch Ultra 2 to the affordable Apple Watch SE.
Although the Apple Watch Series 10 has been on shelves for only a few weeks, Amazon is already offering some slight savings on Apple's latest smartwatch. The biggest discount being offered right now is $23 off the 42mm rose gold variant, but you can find other variants on sale as well.
Best Prime Day Apple iPad deals
The iPad has grown a lot in recent years, and it's now much more than just a screen on which you watch Netflix. It's even a laptop replacement for many people. Now you can pick up an iPad Air, iPad Mini or a standard iPad with a discount, so choose the one that best suits your needs.
The M4 iPad Pro is the most powerful tablet Apple has ever made, and this 13-inch model also happens to be the thinnest model the company has ever shipped. It comes with a stunning OLED display and support for Face ID, all-day battery life, superfast Wi-Fi and much more. Just be sure to activate the instant coupon to get the full discount.
Best Prime Day Apple MacBook deals
If you're looking for a new laptop for work or school, some nice Prime Day savings are available on Apple laptops. Whether it's a MacBook Air or a MacBook Pro, you'll get a fast and portable machine with a discount.
Featuring a 14-inch Liquid Retina XDR display and the fast M3 Pro chip, this MacBook Pro will handle pretty much anything you can throw at it. It comes with 18GB of RAM and a speedy 512GB SSD. Right now, you can save an impressive $200 on it.
Best Prime Day Apple accessories deals
Apple accessories aren't always the cheapest around, but they're almost always excellent quality. Fans of Apple's keyboards and trackpads should definitely take a look below, while the Apple Studio Display is worth considering with a $250 discount right now.
If you lose your keys a lot or can never quite remember where that wallet went, a Bluetooth item tracker can be a real lifesaver. The Apple AirTag is among the best taggers, and right now you can get four of them for $80.
If you only need one, a single Apple AirTag can be purchased for $25 with a $4 saving available.
Does Apple offer Prime Day sales?
It's important to note that while the Apple Store doesn't run sales for October Prime Day (and rarely offers discounts outside of educational promos), it is possible to find deals on Apple devices and accessories from authorized retailers, which includes Amazon. The best deals usually accompany big events like Amazon Prime Day or a major holiday, and there are plenty of competitive anti-Prime Day sales where you can find discounted Apple products, including Best Buy and Walmart, making it an excellent time to shop for Apple sales on several devices. If you're looking to spend less, try foregoing the latest releases. You'll find bigger discounts on previous-generation models or refurbished devices.
How does CNET select the best October Prime Day deals?
Our team of expert shoppers and deal hunters has spent years helping buyers understand which major sales and deals are legitimately good and which are more routine. That includes Black Friday, Prime Day, Memorial Day and countless other shopping events. We've gotten very good at weeding out scams and superficial deals on tech of every kind, so you see only the best offers, including Apple deals.
At CNET we look for real discounts, quality reviews and remaining sale time when choosing a deal to show you.
- Real discounts mean exactly that. We look at the price history for that product to make sure no manufacturers are inflating prices to make the discount seem more substantial than it is.
- Quality reviews are important for any product, but especially for deeply discounted items. Upgrading your tech can be a big investment, and the discount won't be worthwhile if you don't get enough mileage out of it.
- Remaining sale time is a huge part of our vetting process. If a deal is likely short-lived or limited to remaining stock, we'll let you know upfront -- so you're not disappointed if you check back later and find it's gone.
When do Prime Day Apple deals end?
Prime Day will officially end at 11:59 p.m. PT on Oct. 9, so you should hurry and grab the deals while there are still discounts available. We expect more to come as we work through the sales event.
*All information about the Prime Visa card has been collected independently by CNET and has not been reviewed by the issuer.